Ethos, Pathos & Logos are types of persuasion used in advertisements to convince audiences to buy their product or share the same point of view. The three are rhetorical appeals created by the Greek philosopher Aristotle
Ethos
Advertisements with Ethos use celebrities to promote their product. They do this because people often trust someone they respect and look up to. It also uses credibility as they show real results of the product.
Logos
Advertisements with Logos use logic to get their point across or to sell their product. They use statistics, facts, surveys, history and evidence.
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Ethos, Pathos & Logos are types of persuasion used in advertisements to convince audiences to buy their product or share the same point of view. The three are rhetorical appeals created by the Greek philosopher Aristotle
Ethos
Advertisements with Ethos use celebrities to promote their product. They do this because people often trust someone they respect and look up to. It also uses credibility as they show real results of the product.
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