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Adidas is a German multinational company founded in 1949 dedicated to the manufacture of footwear, sportswear and other products related to sport and fashion (bags, shirts, watches, glasses), and sponsors of events and sports figures worldwide Adidas is the second largest manufacturer of sporting goods in the world after Nike.

Whats is adidas?

The history of the Adidas brand is that of the brothers Adolf and Rudolf Dassler. Although both shared a great passion for the sport, it was the same feeling that united them that one who hinted at the rivalry that existed between the two from the beginning.



As is the case with many businesses, that of the Dassler brothers was born not only from a passion for an activity but also from a hobby that Adolf, better known as “Adi”, was perfecting by developing sneakers that his brother Rudolf -the man business- was in charge of marketing.

History

In the early 1920s the young company, which was originally called the Dassler Brothers Shoe Factory in German, was launched in a small town in Germany called Herzogenaurach.

Although things seemed to be going well in principle, the rivalry that so often confronts siblings and even families, would begin to mark the fate of the company.

Since 1970, Adidas has been the official sponsor, supplier and holder of the Soccer World Cup. In this event, Adidas is in charge of providing the soccer balls and the clothing of the referees, assistant assistants, and ball boys. On January 19, 2005, the Adidas Group announced an extension of the partnership between the Textile Company and FIFA, winning the rights to the 2010 and 2014 event.

Provider

Horst's death in 1987 marked the end of the Dassler dynasty for Adidas, as well as a significant loss in the company's guidelines that would be reflected in the decisions that in 1992 generated million-dollar losses for the company.

Later in 1993 and under the direction of a new French businessman named Robert Louis-Dreyfus, the company would overcome adversity by taking Adidas back to the top and going public in 1995.

Finally, the company bought the Reebok brand in 2006, making it one of the companies with the best reputation in the fitness market.

The company's focus, as it has been in recent years, will continue towards the technological evolution of its products, leveraging on the digital trends that accompany all athletes

Of the 38,982 employee in the group in the 55 countries the company operates, 51 percent are men and 49 percent are women. On the other hand, the average age of Adidas workers is 29 years old.

Adidas provides uniforms to employee; the uniforms are brand sportswear and changed every 3 months. Workers also have 21 vacation days, vacation dates are varied because stores can't be closed if everyone is on vacation, so vacations are spread throughout the year, so everyone can have a break.

Employees this company's