The commitment of my autonomous work is to be able to understand and develop in the English language, I am aware that my English is very bad but with this work I will try as much as possible to improve it.

Generation z

The z generation, known as zillennials, includes those born in the late 1990s and early 2000s (1995-2000) even if it is not yet well defined. The main characteristics of the z generation are:

1. more enterprising than millennials.

2. They don’t conceive of a world without smartphones.

3. They are used to fast downloads and to having lots of conversations on their social networks at the same time.

4. are individualistic and self-centered.

5. They are very supportive.

6. They are nonconformists.

7. They are a suitable target for influencer marketing

The alpha generation

Are those born between 2010 and 2025.

It is the first 100% digital native generation.

Technology is its extension to know the world.

Every week more than 2.5 million alpha are born, in 2025 the last of this generation will be born, becoming more than 2 billion.

Its main features are: 

1. Determined and intelligent.

2. Always connected to the internet world.

3. Changes in your brain due to excess technology.

4. New skills developed by video games.

5. live in a reality where artificial intelligence will become your world.

This generation is used to communicate by messages through different social networks, through voice messages and video calls.