Baby Boomers

This generation has led civil movements for feminism, gay rights and racial integration.

People born between 1946 and 1964 are known as Baby Boomers; today they are one of the most important generations for marketing.

                      Characteristics

1.-Work: They are committed to their work and motivated by a good economic position. They also enjoy high professional achievements. They believe in the job, the name and the career.

2.-Independence. They stand out for their security and independence. They have the economic capacity to afford some luxuries.

3.- Traditions. They are members of large families. They value spending time with the family and that traditions are observed; they also consider it important to educate people.

4.- Retirement. Most of them are about to retire, and are looking for places and services that offer them all the basic and specialised services.

5.- Obsessed:with youth not age. They are active, health-conscious and interested in the digital world.

Generation X

Generation X, which is sometimes shortened to Gen X, is the name given to the generation of Americans born between the mid 1960s and the early 1980s. The exact years that comprise Gen X vary. Some researchers demographers William Straus and Neil Howe, for example place the exact birth years from 1961 to 1981, whereas Gallup places the birth years between 1965 and 1979. But all agree that Gen X follows the baby

Generation X overlaps with another group called the sandwich generation. Each modern generation has gotten its time in this slot, which is used to characterize middle aged individuals who due to longer life spans and having children later in life find themselves supporting both aging parents and growing children simultaneously.

Millennials

In view of the characteristics of this generation, we can conclude by saying that millennials are highly linked to new technologies, although they are not necessarily limited by them.