Crystals are known to be of great value..But that was not always the case. There was a time where crystals were cheap and plentiful. Allow me to tell you a story.

Farmer: "Well you look at that. These darn worthless crystals are in the way of my farmin. Gee! There's no point in selling these, after all everyone's selling them and not everyone is buyin em casuing a gosh darn surplus"

PAST

At this point in time crystals are very elastic meaning they are luxurious item, people wont buy them if their price goes up because there is a lot of substitutes

Shurlie: Tell me again, why were traveling to Liberia?

Desmond: For the last time Shurlie we have to purchase all of the crystals around the world so that we can inflate the price and increase our revenue.

PRESENT

The goal of hiding the crystals is to increase the price while supplying less. This is possible as they are in control of the crystals and have made the quantity scarce.

And so Desmond and Shurlie went on to purchase as much crystals as there large pockets would let them.

Desmond: Now that I have every last crystal I can begin to store them away and sell bits by bits for as much as I want.

Now that Desmond and Shurlie have bought out all of the crystals, they have become inelastic meaning there are no substitutes on the market. If someone wants to buy crystals, they have to buy them from Desmond and Shurlie

The Perfect gift for marriage come in and help your self.

Men: Allow me to treat you right today sweat heart

Two Years Later

CRYSTAL. INC

Shurlie and Desmond have not only created in-elasticity of the crystals, but have enticed costumers in a smart way. They have linked the luxury of crystals with love and marriage. This smart market tactic increased the demand for their products.

Woman: I can't wait to get married all so I can get a crystal on my hand and a husband too I guess.

The Prefect gift for marriage

The Prefect gift for marriage

Derek: All of this talk about these crystals is giving me an idea. YES! I shall make my own version of these crystals and sell them for a lot less

Derek: I feel as if I'm a bit to excited, after all I am about to a buy knock off version of these crystals. I just hope that because of my low prices, people will buy my product and not Crystal.INC.

And now my friends, Derek is about to purchase a substitute good for luxury item which will in turn create competition for Desmond and Shurlie

Think about Coke and Pepsi and relate it to crystals and the substitute. The substitute of the original and Pepsi is the substitute of Coke. If the price of coke goes up people will buy Pepsi, same with crystals and so on...

The Prefect gift for marriage come in and help your self.

The Perfect gift for love come in and help your self

Woman: I don't want to ask you for much, which is why I'm only asking for the substitute crystals since they cost much less

Three Years Later

Derek's crystals

Shurlie: Our business is taking a huge hit because of these "substitute crystals" and there prices

Desmond: I know Shurlie, but DON'T FRET!! i have an idea that will get us the revenue we want!

Desmond: If we want to fix this little problem of ours we must find some news that will sabotage Derek's business

Shurlie: I agree, THIS MEANS WAR!!!

Desmond and Shurlie headed to the library to find some faults in Derek's business to exploit him

Desmond : We must find something that will decrease the demand for Derek's crystals, and give us the upper hand in the market

SHHHHH!

Shurlie :Lets look at the products used to make the Chrystal first!

Derek's crystals

Ingredients

-platinum

-plastic

-methamphetamine

-ephedrine

-brake cleaner

-niacin

The Perfect gift for love come in and help your self

416-999-999

Desmond: YES!! Finally we have found an ingredient to his crystals that are harmful to costumers.

Shurlie: we must notify the whole city!!