Advertisement : A public promotion of some product or service .

Sentence - "McDonalds has multiple advertisements for their company ."

Bank Lending - Borrowing money from a bank .

Sentence - "The bank has been questioning if they want to reassess their criteria for lending money ."

Bank Overdraft - Businesses can access funds by maintaining a negative balance on it's bank account .

Sentence - "Julisa has a huge overdraft to pay off soon ."

Capital Market - A part of a financial system which raises capital by dealing in shares , bonds , and other long term investments .

Sentence - "My professor had mentioned Euro-yen's capital market activities ."

Corporate Bond - A corporate bond is a bond issued by a corporation to raise money effectively so as to expand its business .

Sentence - "A large corporate bond was waiting for us ."

Debt - An obligation or liability to pay or render something to someone else .

Sentence - "She has to pay back all her loans are she'll be in debt."

Equity - Amount of owners' or shareholders' portion of a business .

Sentence - "The Johnson's have been slowing paying back their mortgage and their slowly building up the equity on their house ."

External Source - Funds found inside of a business .

Sentence - "External sources of finances may include taking on a new business partner ."

Finance - The study of how money is managed .

Sentence - "The store has closed due to their financing problems ."

Finance Lease - Under this arrangement , a business will select an asset which is then purchased by a finance company .

Sentence - "She has leased her house for four years ."

Franchising - A method of expanding business on less capital than would otherwise be needed .

Government Assistance - Where the government provides finance to companies in cash grants and other forms of direct assistance , as part of its policy of helping to develop the national economy .

Hire Purchase - A form of installment credit ; similar to leasing , with the exception that ownership of the goods passes to the h ire purchase customer on payment of the final credit installment .