1.店家背景(situation)

2任務與挑戰（task+challkenge)

3.行動與思考（action+thinking）

4.結果與影響(result+consequence)

目錄：

幸福床店已開店了16年之久，其中門店更是擴展到了17家，在台灣可說是獨一無二的品牌

Happiness Bed Store has been in business for 16 years and has expanded to 17 stores. In Taiwan, it can be said to be a unique brand.

The Happiness Bed Mattress logo has two meanings: the first is a crown, and the second represents three people holding hands. These three people are the store manager, Wu Ziying, her brother, and her sister.

幸福床墊的logo具有個意思,第一個是指王冠，而第二個意思則是指三個人牽手的樣子，這三個人指的分別是店長吳姿瑩、她的弟弟和她姊姊。

Boss Wu Ziying was born into a family that favored sons over daughters, which meant she had no chance of inheriting the family property. As a result, she embarked on her own entrepreneurial journey.

老闆吳姿瑩出生於一個重男輕女的家庭也因此她與繼承家產無緣，而她也走上了自己的創業之路

In the early days of her business, the outlook was not good, and she faced financial difficulties. Everyone was engaged in price wars, so she made prices transparent, which had a significant impact on Taiwan's mattress industry.

剛創業前景不佳，資經困難，大家都在打價格戰，於是他將價格透明化，同時也對台灣的床墊產業造成不少影響

A significant reason she returned to run the mattress business was because her father had a stroke and collapsed, yet he still strived to be strong.

她會回來經營床墊產業，很大一部份原因就是因為她爸爸中風倒地，但仍努力堅強

In her business strategy, she focuses on increasing repeat customers by helping them choose the right bed. This not only means they won't need to change mattresses every year but also makes customers trust their brand more.

在經迎上她的經營策略就是增加回頭客，幫顧客選個好床，不僅可以使他們不必每年換床墊，同時顧客也會更信任他們的品牌

In terms of brand advantage, she uses exclusive springs. Additionally, Happiness Bed Mattress is the first company in Taiwan to pass the GREENGUARD test. Her philosophy is that customers should be able to buy products that suit them.

她在品牌優勢上他使用了獨家的彈簧，同時幸福床墊也是台灣第一個通過GREENGUARD測試的商家，在理念上她希望顧客都能買到適合的產品