Penetration pricing refers to a marketing strategy used by businesses to attract customers to a new product or service.Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to lure customers away from competitors.

Penetration Pricing

Companies will attempt to increase the amount customers spend once they start to buy. Optional 'extras' increase the overall price of the product or service. For example airlines will charge for optional extras such as guaranteeing a window seat or reserving a row of seats next to each other.

Optional Pricing

Barter

Did You know that the barter was the first ever form of pricing Barter is a system of exchange where goods or services are directly exchanged for other goods or services without using a medium of exchange, such as money.

Price discrimination

Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are transacted at different prices by the same provider in different markets

Form of price

A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each is sold at a price. The price that can be charged depends on the market, the quality, the marketing and the segment that is targeted.

Price Fixing

Price fixing is an agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price

Product value

The product value assessed by a business when setting a price for a particular product can depend on its production costs, its overall market value and the value of the product as perceived by a targeted group of consumers.

Break-even Point

The break-even point  in economics, business and specifically cost accounting is the point at which total cost and total revenue are equal. There is no net loss or gain, and one has "broken even," though opportunity costs have been paid and capital has received the risk-adjusted, expected return.

skimming pricing

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.



Prestige pricing

the practice of pricing goods at a high level in order to give the appearance of quality.

Pricing

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan

Clayton anti Trust law

The Clayton Antitrust Act is an amendment passed by U.S. Congress in 1914 that provides further clarification and substance to the Sherman Antitrust Act of 1890 on topics such as price discrimination, price fixing and unfair business practices.

Odd-even pricing

Psychological pricing method based on the belief that certain prices or price ranges are more appealing to buyers. This method involves setting a price in oddnumbers (just under round even numbers) such as $49.95 instead of $50.00.